Throwback Academy is a professional, year-round indoor baseball training facility offering private instruction, clinics, and small group training for players of all ages and skill levels. Every player is coached as an individual — because that's the only way development actually works.

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Throwback Academy by the Numbers

25+

Years Coaching

12

Years HS Head Coach

7+

College Seasons

1

College National Championship

Professional

High Level

Integrity

Why Throwback Academy

The Standard Is Different Here

1

Individual Attention

Every player is coached as an individual — not as part of a group moving through a generic curriculum. Your needs, your level, your development. That's how real progress happens.

2

Skill + Baseball IQ

Most programs develop skills. We develop players. That means training the physical tools and building the game understanding to know how and when to apply them in real situations.

3

The Standard Doesn't Move

Throwback Academy exists because standards matter. Every session, every player, every rep — the expectation is high. That's not a marketing line. It's what Throwback Academy was built on.

What We Offer

Explore Our Services

Private Instruction

1-on-1 with Andy — sessions built around your player's specific needs and goals.

Clinics

Structured group sessions with individual coaching — accessible development for every player.

Small Group Training

Advanced instruction for 3–6 players — individual attention with competitive energy.

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Coming Up This Fall

Free · First-Come, First-Served

Free Private Instruction Day

Wednesday, October 14

View Details & Reserve a Spot

$45 Per Session

Black Friday Camp

Friday, November 27

View Details

Softball catcher receiving a pitch during training at Throwback Academy

Player taking a swing in the Throwback Academy batting cage

Andy Cowley coaching a player during a tee drill at Throwback Academy

Andy Cowley coaching a catcher during a receiving drill at Throwback Academy

"Every player who walks in here is someone's kid. I coach them that way — with high expectations, real accountability, and genuine investment in who they're becoming."

— Andrew Cowley, Owner & Director of Player Development

"Andy has the baseball knowledge and technical skills one expects to find in a coach, but it is what Andy offers beyond this that makes him great."

— Parent, coached son for 4+ years

"Working with Andy has made a huge difference in my development not only as a catcher, but as a player as a whole. Every session I've had with him over the past 5-6 years has been amazing, he pushes me and makes me think about baseball and the fundamentals of catching/hitting differently. He breaks down and changes his verbiage if what he says doesn't fully click. He gives me specific feedback, understanding that there is no one size fits all for baseball as a whole. I've gained so much confidence behind the plate because of the time and effort he puts into each session."

— Collegiate Player, coached 5+ years

About Andrew Cowley

25 Years.
One Standard.

I grew up in a small community outside Madison where baseball was more than a sport — it was the identity of the place. I played for legendary coach Jerry Barsness, who instilled standards, discipline, and attention to detail — values that shaped everything about how I coach today. I played through college, started coaching before I graduated, and have spent over 25 years developing players and building programs at every level of the game.

Throwback Academy is everything I've learned, built into one place — a professional training facility where the standard is real, the instruction is individual, and the development goes beyond the field.

Credentials & Experience

25+ years of coaching and individual instruction

12 Years High School Head Coach

7+ years coaching at the collegiate level

High school teams coached by Andy have combined to win 10 conference titles, 7 regional titles, 4 sectional titles, and 1 state title

National Championship — College Player

5+ Years as Travel Organization Director, Lead Coach & Lead Instructor

Licensed Educator — State of Wisconsin

How I Coach

The Philosophy Behind Throwback

Every Player Is Different

Players come in with different skills, different athleticism, different maturity, and different ways of processing information. They can't all do the same things at the same time. I coach each player individually — meeting them where they are and pushing them toward where they can go.

I Ask Before I Teach

Every session starts with a conversation. What do you want to work on? What are you doing well? What are you struggling with? That's not small talk — it tells me how to coach you that day. I come in with a plan, but the player in front of me is always more important than the plan I brought.

Skills and Game Intelligence

I see too many gifted athletes who can perform a skill but don't know how to apply it in a real situation. We train both here — the physical tools and the baseball IQ to know what to do with them. Understanding the game is teachable, and it's part of what we build.

Development Beyond the Field

The work ethic, accountability, and character players build at Throwback Academy follows them off the field — into the classroom, into relationships, into life. I've seen it happen. That's the actual result of doing this work the right way.

"My boys are very different athletes with different strengths, weaknesses, personalities, and learning styles. Andy recognized this and coached each of them accordingly, while never lowering his expectations. He found ways to challenge each player individually while holding everyone accountable to the same high standards... It was very apparent over the years that Andy cares about the athletes he coaches - and not just as players."

— Parent of three athletes, coached nearly 5 years

What We Offer

Training Built Around You

Every service at Throwback Academy is built around individual development — not a one-size-fits-all curriculum. Choose the format that fits your player, your schedule, and your goals.